If SEO were a Bollywood movie, keywords would be the hero—the Shahrukh Khan of the story, charming Google’s algorithm with their presence! But not all heroes wear capes (or deliver 5-minute monologues). Some keywords play the long game, like Amitabh Bachchan in ‘Zanjeer’ (Evergreen Keywords), while others are one-hit wonders like Dhinchak Pooja’s songs (Seasonal Keywords).
So, what’s the right SEO strategy? Should you stick to timeless classics, or ride the seasonal waves for traffic spikes? The answer—like your mom’s opinion on your career—is complicated.
Let’s break it down with a mix of solid insights, humor, and some good ol’ desi examples, in the style of adwebcraft.!
Introduction: Keywords Are the Backbone of SEO – But Which Type Wins?
Every SEO expert faces one big question:
“Should I target keywords that stay relevant forever (Evergreen Keywords) or the ones that trend for a short time (Seasonal Keywords)?”
It’s like choosing between:
- Bollywood classics (Evergreen) – Timeless, never get old! (DDLJ, Sholay, Andaz Apna Apna… you get the vibe!)
- Chartbuster hits (Seasonal) – Trend for a while, then vanish! (Remember ‘Why This Kolaveri Di?’)
Both have their advantages. The trick is knowing when to use what! Let’s break it down.
What Are Evergreen Keywords? The Traffic That Never Dies
Think of Evergreen Keywords like Maggi – Always in Demand!
Evergreen keywords are search terms that remain relevant forever—just like Maggi, chai, and cricket in Bharat!
They don’t depend on seasons, festivals, or trends. People search for them throughout the year, ensuring a steady stream of traffic.
Characteristics of Evergreen Keywords:
- Consistent search volume all year round.
- Useful across different seasons, trends, and years.
- Perfect for long-term SEO growth.
Examples of Evergreen Keywords – The Timeless Champs of SEO
Evergreen keywords are like Amitabh Bachchan’s career—they never go out of style!
Evergreen Keyword Examples in India:
- “How to make chai” – No Indian household has ever stopped making chai!
- “Best smartphones under ₹20,000” – People always want budget smartphones.
- “Yoga benefits” – Whether it’s Baba Ramdev or your neighborhood gym, yoga is forever!
Evergreen Keywords in Different Industries:
- Health & Fitness: “Weight loss tips,” “Healthy diet plan”
- Finance: “Best mutual funds to invest in”
- Tech: “How to reset your smartphone”
- Education: “How to improve English speaking skills”
What Are Seasonal Keywords? The Trend-Driven Rockets
Seasonal Keywords Are Like Diwali Crackers – BOOM, Then Gone!
Seasonal keywords are search terms that gain high traffic during specific times of the year. Once the season passes, searches drop.
Example?
❌ Try selling Holi colors in September! Nobody’s buying!
✅ But sell them in March before Holi? Boom! Sales explode!
Characteristics of Seasonal Keywords:
- Peak during a specific season, festival, or trend.
- Drop drastically once the event is over.
- Perfect for short-term SEO boosts (high traffic in a short time).
Examples of Seasonal Keywords – The Short-Lived SEO Stars
Seasonal Keyword Examples in India:
- “Diwali decoration ideas” (Spikes in October-November)
- “IPL 2025 schedule” (Only searched during IPL season)
- “Winter fashion trends 2025” (Who cares about sweaters in June? )
Seasonal Keywords in Different Industries:
- Travel: “Best places to visit in December”
- E-commerce: “Amazon Great Indian Festival sale deals”
- Tech: “New iPhone launch event 2025”
- Entertainment: “Oscar 2025 winners”
Evergreen vs. Seasonal Keywords: The Ultimate Showdown
| Feature | Evergreen Keywords | Seasonal Keywords |
|---|---|---|
| Traffic Consistency | Steady year-round | Spikes for a short time |
| SEO Benefit | Long-term growth | Short bursts of high traffic |
| Examples | “Best laptops under ₹50K” | “Best Republic Day sale deals” |
| Risk Factor | Low (steady demand) | High (drops after season) |
So, which one should you target? Well, here’s something on Semantic Search, the most important topic when it comes to Keyword Research.!
Which Keywords Are Better? (Hint: It Depends!)
Ah, the age-old Evergreen vs. Seasonal debate! It’s like choosing between Biryani and Pani Puri—both are amazing but serve different purposes.
Here’s a quick cheat sheet:
- If you want consistent traffic all year round → Evergreen Keywords are your best bet.
- If you want quick bursts of high traffic → Seasonal Keywords will do the trick.
- If you want to dominate SEO like a boss → Use BOTH!
Real-Life Example: Flipkart’s Keyword Strategy
Think about Flipkart—one of India’s biggest e-commerce giants. They don’t just depend on one type of keyword; they mix both smartly.
- Evergreen Keyword: “Best smartphones under ₹20,000” (People search for this all year!)
- Seasonal Keyword: “Flipkart Big Billion Days offers” (Peaks during the sale season and then disappears!)
This way, Flipkart:
- Gets traffic all year with evergreen keywords.
- Explodes with traffic during festival sales using seasonal keywords.
Smart strategy, right? Let’s learn how to find these keywords for your SEO success!
How to Find Evergreen Keywords – The Secret to Long-Term SEO Success
Evergreen keywords are like your childhood best friend—always there for you, never fading away! But how do you find these loyal traffic boosters?
Use Google Autocomplete (Because Google Knows Everything!)
- Open Google, type a broad keyword, and check the suggestions.
- Example: If you type “how to lose weight”, Google might suggest:
- “how to lose weight naturally”
- “how to lose weight without exercise”
- “how to lose weight in 10 days”
- If these suggestions appear year-round, BOOM! You found an evergreen keyword!
Use Google Trends (The Crystal Ball of SEO)
- Visit Google Trends and check if the search volume is steady over the years.
- Example: “Best laptops under ₹50,000” will always have searches, while “World Cup 2024 winners” will die down after the event.
Use SEO Tools Like SEMrush, Ahrefs, or Ubersuggest
- Enter a broad topic, and these tools will show:
- Search volume (How many people search for it?)
- Keyword difficulty (How hard is it to rank?)
- Trend pattern (Does it stay relevant year-round?)
- Example: “Yoga benefits” has consistent demand and is a solid evergreen keyword.
Moral of the story? Evergreen keywords = Your ticket to long-term SEO stability!
Here, a detailed insight on How to do Keyword Research without Paid Tools.?
How to Find Seasonal Keywords – Catching Trends Before They Peak
Seasonal keywords are like mangoes—sweet, popular, but only available for a limited time! If you don’t grab them at the right moment, you’ll miss out on juicy traffic!
Google Trends – Your SEO Time Machine!
- Search any topic and check how its popularity fluctuates.
- Example: “Holi decoration ideas” spikes every March, then vanishes like your salary at the end of the month.
E-commerce Data – The Festive Goldmine
- Check Amazon, Flipkart, and Myntra to see what’s trending.
- Example: “Diwali fashion trends” peaks before October-November but disappears in January.
Event Calendars – Plan Like a Pro
- Look at festivals, sports events, and global trends to predict keyword spikes.
- Example: “Valentine’s Day gifts” becomes popular in February, then drops faster than your New Year’s resolutions.
The Perfect Balance: Combining Evergreen & Seasonal Keywords for Maximum SEO
A great SEO strategy is like a perfect masala dosa—crispy from the outside (seasonal keywords) but soft and rich inside (evergreen keywords).
How to Combine Both?
- Use evergreen keywords as your SEO foundation for long-term stability.
- Sprinkle seasonal keywords to get timely traffic boosts.
- Example: Myntra targets: Evergreen Keyword: “Best jeans for men” (Works all year!) , Seasonal Keyword: “Diwali fashion trends 2025” (Trending only before Diwali!)
Real-World Examples: Brands That Mastered Keyword Strategy
Some brands nailed this keyword game!
Amazon:
- Evergreen: “Best budget smartphones” (Steady traffic)
- Seasonal: “Amazon Great Indian Festival offers” (Traffic spike during sales)
Zomato:
- Evergreen: “Best restaurants in Delhi” (Always relevant)
- Seasonal: “Valentine’s Day dinner offers” (Spikes in February)
How AdWebCraft Helps You Target the Right Keywords for Maximum ROI
By now, you know how important keywords are—but do you have the time and expertise to find the best ones?
That’s where adwebcraft comes in!
At adwebcraft, we:
- Find the right mix of evergreen & seasonal keywords for your business.
- Optimize your content to rank high on Google.
- Boost your traffic & sales without wasting money on ineffective SEO.
Want expert SEO strategies? Contact adwebcraft today & dominate search rankings!
Conclusion: Choose Wisely & Win the SEO Game!
So, what’s the best strategy?
- Evergreen Keywords = Long-term traffic stability.
- Seasonal Keywords = Quick SEO wins & trending visibility.
- Best strategy? Use BOTH!
Final Thought: If Evergreen Keywords are like Sachin Tendulkar (consistent performance forever), then Seasonal Keywords are like Virat Kohli (explosive when needed)!
Use smart keyword research, and win the SEO game like a pro!
